CIFF Guangzhou | Look ahead: Huali, the perfect collection of materials and functions of the leather software "magician"

In view of the very good benefits of participating in the China Home Expo (Guangzhou) and China Home Expo (Shanghai) over the years, Huadli has decided to participate in the China Home Expo for at least three consecutive years from 2021! Next year, Huadli will expand the exhibition area, while stabilizing foreign trade, actively expand domestic sales, and achieve the coordinated development of internal and external double cycles.

The composition of the world has never been more than one side, there are opposites in what the human eye sees, what the body touches and what the mind feels, and endless changes and experiences in the world exist because of opposites. No opposition, no square, home life is also the same, the perfect living space needs a combination of soft and hard, in order to demonstrate perfection.

In the living space, "hard" focuses on the shaping of material space, while "soft" focuses on the satisfaction of spiritual experience. Objects are always acting on people. Therefore, as a software product closely connected with human senses, its importance naturally goes without saying.

Founded in 1976, Huadli has been deeply engaged in the industry for 44 years, from beginning to end, seeking a balance between "soft and hard", focusing on the research and development and innovation of soft sofas, and grasping the balance between aesthetics and life functions.

At present, the company has subsidiaries in Singapore, Japan, Germany, France, the United Kingdom and the United States. With the precise positioning of the brand and the strict control of the product, the products are sold to more than 50 countries in 6 continents, and the sales network of more than 5,000 outlets is formed worldwide, and it is a veritable global sofa master.

On the eve of the 47th China Home Expo (Guangzhou) in 2021, CIFF and 77 Degrees Global Home New media conducted a pre-exhibition interview with Mr. Liu Zhengrong, president of Huali China, to explore the unique secrets of software "senior players" that can be enduring in the industry. In this exhibition, Huadli will bring the global sofa master HTL, Germany Domicil, Italy Corium, German fabric Fabbrica, fashion fabric GALLERY five brand new debut.

The long-term way for home furnishing companies to stand at the top of the industry lies in innovation-driven design and brand retention of customers. On both counts, Nevada has done the best work in the past 44 years.

Today is different from the past, today's domestic consumer market has undergone earth-shaking changes compared with the past. The transformation of consumer demand and industrial intelligence promote the domestic household industry to a higher level of development. But no matter how the exterior changes, the design is always the core element of the product.

HTL new product picture

General Manager Liu said that as a head brand rooted in leather software for many years, Huadli has set up its own research and development center in major regions of the world, cooperating with top designer teams from around the world, and constantly opening up new design ideas, so that its products and design can truly achieve international leadership and global synchronization.

Based on this, Gabali is able to launch more than 300 new products each year. In addition to the product itself, Gabali also provides consumers with more than 139 colors and more than 60,000 combinations, making the product realize the leap from "single" to "diverse".

"This exhibition, on the basis of design innovation, we pay more attention to product function and material changes, and provide consumers with more choices in leather types and colors, such as Nappa leather." In terms of process design, Corium, a new domestic brand introduced by Huadli, has adopted adjustable armrest in its products, especially in the functional sofa, where users can experience any Angle of sitting in the 0-168° range."

Adjustable handrail

0-168° range to experience any Angle of sitting

Design is more than aesthetics, good design has more stringent standards for product usability and user experience. Based on the promotion of science and technology, traditional furniture and intelligence have begun to converge. In Liu Zhengrong's view, the essence of intelligent home is people-oriented.

Nowadays, consumption demand is changing from satisfying consumption to enjoying consumption. When consumers buy upholstered furniture products, they begin to consider more and more factors such as intelligent design and health and comfort, and Huadli also captures this demand change in time.

"At present, Huadli has achieved a rich variety in functional sofas and achieved multi-angle adjustment. In the future, the company will further explore the use of more intelligent technology in the sofa, and develop a functional sofa that is more in line with the needs of cloud intelligence and connected consumers."

HTL Wishing Fountain

If product design is the driving core of enterprise development, then brand is the external thrust of enterprise forward. Brand power mainly lies in the overall image established by the brand in the mind of consumers, and the most important factor constituting the brand image is quality. In this regard, Huadli has an irreplaceable advantage in the field of high-end sofa customization in the industry.

"Gaberel is a pioneer in creating its own tanneries and has built a vertically integrated supply chain that allows Gaberel to become one of the largest tanneries in the world. At its two tanneries, the materials used in its products are 100% first-layer cowhhide imported from overseas countries such as Brazil. In addition, the company has eight production bases around the world and has established an integrated industrial chain."

Huadli's products have obtained 8 authoritative certifications from 5 global institutions, including Lloyd's Register, Continental Technology Group, Swiss General Notary, German Technical Supervision Association, and China Quality Certification Center. "It is precisely because of the strict control in raw materials, processes, performance, quality inspection and other aspects, in order to create excellent quality, in order to gain the trust and favor of consumers, so that Huadli brand image firmly rooted in the hearts of consumers."

HTL Athena

In today's era, Chinese home brands, in addition to establishing a good external brand image, should pay more attention to original design. In the era of extremely low information costs, product homogenization is a common phenomenon, but the so-called unbreakable, if the brand does not "stand up" on the original, how to talk about based on the hearts of consumers? What about standing on the international stage?

After 44 years, Huadli can develop into a world-renowned leather upholstered furniture giant, the brand outside, the design is the enduring development of Huadli.

This has been a very special year, both on a national and an individual level. The deterioration of the international trade situation has deepened trade barriers between countries, and the global epidemic is still in dire straits, which has also brought unprecedented challenges to the international market.

But there are two sides to every coin. Challenges and opportunities coexist. In terms of the current international situation and business environment, it is not an opportunity for enterprises to take a look at themselves. At the same time, for the industry, it can also adjust the direction of progress in the current challenges.

Special times, special responses. Under the current complex international trade environment and the country's internal and external double cycle policy, Mr. Liu said that Huadli will continue to achieve breakthroughs in various dimensions such as commodity scale and overseas supply chain while maintaining the stable development of the global market.

In the coming period of time, Huadli will work together in both overseas markets and the Chinese market to accelerate the layout of the domestic market and pay more attention to the growth of the Chinese market. The company will rely on the advantages of design, research and development, production and manufacturing to further open up and improve the domestic sales channels, actively expand the scale of stores, and provide better services for more consumers.

In addition to integrating existing resources, Huadli will also promote new brands into China: Corium, an Italian high-end art home brand, Fabbrica, a German fabric design brand, and GALLERY, a fashion fabric lifestyle brand, to truly achieve global synchronization in design.

Fabbrica new picture

At present, Huadli has maintained more in-depth cooperation with professional home stores and online platforms, accelerating the pace of introducing new brands into the domestic market in an online linkage and offline way, and constantly improving the speed of products on the new speed, improving channel construction more efficiently, so as to facilitate closer cooperation with partners.

With an eye on the present, Mr. Wolverine also has an eye on the future. "In Huadli's view, global consumer demand for home living room products will continue to rise, the next 3-5 years, Huadli will be more focused on consumer demand."

Mr. Liu said that the follow-up Huadli will bring consumers a higher quality living room-dining room-bedroom complete home experience. In addition to the leather sofa, at the same time, Gabali's German fabric design brand - Fabbrica simultaneously landed in the Chinese market. In terms of materials, Fabbrica selects high-quality fabrics from all over the world and is treated with protective fabrics from Germany, which improves the durability of the fabric and is more in line with the concept of environmental protection, and strives to bring new and more environmentally friendly comfort experience to Chinese consumers.

"In the future, we are more optimistic about the growth and development of the Chinese market, the company will 'adapt to local conditions', so that the product style will be more modern and simple, in order to meet the needs of domestic consumers, improve consumer acceptance of products."

The brand cannot be separated from the dialogue with consumers, and the dialogue cannot be separated from a good platform, and China Home Expo (Guangzhou) establishes a bridge of dialogue between brands and consumers.

"China Home Fair is the earliest established in China, is also the most influential exhibition, with large scale, complete categories, high quality, a large number of visitors, won the trust of the industry, has always enjoyed the reputation of China's home furniture industry barometer." Huali has been participating for many years, the exhibition area is also increasing year by year, and every year the exhibition will bring high-quality customer resources to the company."

In this exhibition, Huadli will bring the global sofa master HTL, Germany Domicil, Italy Corium, German fabric Fabbrica, fashion fabric GALLERY five brand new debut, multi-dimensional display Huadli's super strength and brand charm.

Domicil new product map

Among them, the Italian high-end art home brand - Corium, the fashion fabric life brand - GALLERY, and the famous German fabric design brand - Fabbrica are all making their debut at the China Home Expo (Guangzhou), hoping to dialogue with global consumers and bring an amazing visual feast.

A hundred poles need to progress, the ten world is the whole body. In recent years, China's home furnishing industry has taken greater steps in terms of originality and brands than in the past, but there is still some room for development from the international level.

China's home furnishing enterprises can not always find the shadow of others on their own stage, but need to find their own sense of existence on the international stage. Domestic brands should make unremitting efforts to learn from Huadli, the global head brand that has enjoyed a high reputation in the world, and focus on doing the best in their own fields, making themselves irreplaceable, so that enterprises can enjoy healthy and long-term development, and China's home industry can thrive.